PRO Talk Tuesday 2: How to Create Culture with Clients

It’s time for another PRO Talk Tuesday! These are episodes where listeners submit questions via email or on Twitter using the hashtag #PROTalkTuesdays and they’re answered here on this podcast.

Today’s question comes from James (via email) and he writes:
“How do I create culture with my clients? I am in the fitness industry and I want my clients to feel that they’re a part of a community more so than just another customer.”

Here are 7 tips that will help you create the culture you desire with your clients:

1. Pick the right clients and be sure to have an onboarding process that clearly explains your vision.
2. Set clear expectations for each client and also know what your clients expect of you.
3. Approach clients from a place of service.
4. Coach through it: help your clients see the end result/outcome even when is seems impossible.
5. Actively engage each client by knowing their individual motivators.
6. Create and/or use systems that build collaboration and community.
7. Influence each client.

Questions about this episode? Topic suggestions for future episodes? Please send them to: culture@businessadvocatespro.com